Creativity, innovation and technology are important aspects that Facens values a lot. When they meet, they are able to produce fantastic works and unique experiences for users. This prompted us to open a course in Architecture and Urbanism, with differentials to unite all that is best on our campus, always focused on offering the best experience for students. In March 2020, Facens received the Sorocaban architect, Guto Requena, who spoke with Architecture and Urbanism students about the fundamental role of Architecture in stimulating sensations by combining technology since the beginning of the creative process. The students were able to interact about the practice of concepts worked in the classroom such as: parametric, performative architecture, neuro architecture, digital fabrication and hacking cities. In addition to providing the space for the exchange of knowledge with our students, Facens was honored to be able to contribute to the architect’s creations, which were part of the exhibition “Between bits, atoms and affections”, combining inspiration, interactivity, art, technology and feelings. For this exhibition, the partnership with Facens took place with the use of Fab Lab, our digital manufacturing laboratory, with the production of the exhibition facilities; involvement of students as mediators, in addition to the teachers of our Architecture and Urbanism course with workshops, lectures and discussion tables.